Tag: gardens

Old Herbaceous … tales from the Gardens Shed (theatre)

“Old Herbaceous is an hour and a half of sheer delight”. A one man show, Old Herbaceous himself guides us through the quietly twisting and turning story that is his life.

Old Herbert Pinnegar has spent his life as a gardener at ‘the big house’, he shares his memories with us, he potters around his garden shed sipping tea and potting plants. His story starts back before the Second World War we follow him from humble beginnings and travel right up until he is the old man in his garden shed. Visiting village fetes, first jobs, the Chelsea Flower Show and Torquay along the way.

Described as “Downton Abbey with gardening tips”

Kick in the Head Productions brings this charming tale to delight all gardeners to round off our special NGS and 35th anniversary day.

Tickets are in addition to Garden entrance.

Some seating available. Feel free to bring your own.

Picnics welcome



We’re recruiting …

Funding from The National Lottery Heritage Fund is helping us grow our charitable business and transform how we work as a visitor attraction in the future. 


We are now recruiting a dynamic, proactive and reliable Marketing and Business Development Manager with extensive practical experience of marketing, planning and delivery of commercial activities within smaller visitor attractions.

Download .docx file here Marketing and Business Development Manager JD

Do you fit the bill? Heritage fund logo

Start date: as soon as possible. exper
Place of work: Castle Bromwich Historic Gardens, Castle Bromwich, Birmingham,B36 9BT
Reporting to: The General Manager
Hours per week: 37 hours per week with weekend and evening work as appropriate.

Salarycirca £30,000 p.a.
Contract Length: 12-14 month contract with a three month probationary period.

Castle Bromwich Historic Gardens is a Grade II* rescued formal garden – a piece of Baroque 18th century countryside on the edge of a 21st century city.  It is run by a Charitable Trust, a very small team of employed staff and over 100 volunteers. It opens to the public over 300 days per year, runs formal and informal outdoor learning programmes, a series of cultural and leisure events and supports a small café and shop.

Mindful of decreasing public revenues it is rapidly developing and trialling newer business models to support its continued survival and positive growth.

Recent National Lottery Heritage Funding has enabled the Trust to prepare a comprehensive Business Development Plan. The plan has already brought us a more structured approach to the our sales channels and events programming. The introduction of the new EPOs system will also enable us to improve our business data.

We are now recruiting a dynamic, proactive and reliable Marketing and Business Development Manager with extensive practical experience of marketing, planning and delivery of commercial activities within smaller visitor attractions.

The Business Development Manager, funded by National Lottery Heritage Funding  will report to the General Manager and work with a very small staff team and willing volunteers.  Your role will be to develop existing and new commercial activities into sustainable, profitable income streams, which also enhance the Gardens’ brand.

You will work closely with the General Manager to ensure seamless integration of all commercial activities into the daily running of the Gardens. The activity and output of this role must be consistent with the overall strategy for the Gardens.

All business development initiatives will need to either be operated by existing staff and/or volunteers, or be of sufficient scale to warrant an increase in staffing. It is hoped that more volunteers can be recruited to support business development activities as they are put in place.

The role of the post is to undertake:

  • Delivery of our Business Development Plan; generating footfall and sales whilst building brand awareness.
  • Effective marketing of sales channels and events including weddings and membership sales, including online and social media.
  • Management of events, weddings and private hire – liaising and managing event organisers/ customers/ clients, event coordination, promotion and evaluation.
  • Management and collection of customer/business data and regular segmented email communications.
  • Identifying, sourcing and managing partnerships to help drive footfall, sales and brand awareness.
  • Research the markets for potential new products/services that fit with the brand.
  • Test and monitor new income generating ideas.
  • Train staff and volunteers to run the new and improved business activities.
  • Oversee the performance of a new EPOS system, including the training of staff and volunteers, to improve retail performance and management information.

Experience and skills required:

  • Experience of working within visitor attraction environment.
  • Marketing experience including brand development, direct mail, PR, online and social.
  • Event management and delivery.
  • Experience of financial planning and control.
  • Experience of negotiation.
  • Ability to work collaboratively with others and experience of working in very small teams.
  • Understanding of the constraints and opportunities of commercial development within a not-for-profit environment.
  • Experience of training/mentoring others.

To apply

Please send an email of your cv with a covering letter outlining what you can bring to the role, to genmanagercbhgt@gmail.com

For an informal chat about this role with the General Manager please phone the office or email her on Gen.manager@cbhgt.org.uk

 Closing date for applications

 9am Monday 20th January 2020

Interviews will be held at the Gardens in the week commencing 27th January  2020




NGS Open Day

Our annual Open Day in support of the National Gardens Scheme Nursing Charities

Plant sales and Pay as you Feel donations


“Thanks to the generosity of garden owners, volunteers and visitors, the National Garden Scheme has donated £55 million to charity since 1927.

Originally set up to support district nurses, the National Garden Scheme is now the largest single funder of nursing and caring charities in the UK. We also support charities doing amazing work in gardens and health, grant bursaries to help community gardening projects and support gardeners at the start of their career.

In 2018, we donated a record £3.1 million from funds raised at our gardens – almost double the £1.6 million donated ten years ago – and a huge 82p in every £1 goes straight to our beneficiaries.”


Blossom picnics- Birmingham’s own Hanami

Spend the day under the blossom trees in the heritage orchards of the Historic Gardens. With apple and pear blossoms instead of the traditional Japanese plum, this version of Hanami still echoes the tradition of enjoying the beauty of the flowers this Spring. A picnic in the Gardens is always enjoyable, however, the orchards in full bloom also provide the perfect setting for your relaxing day out. Traditional Japanese food by Pika Pika will be available on the day, with a selection of delicious sushi and curry available. Bring your own food and drink too. Cafe open for light refreshments Music and other activities likely! Take part in learning how to create beautiful origami creations. Normal entrance fees.

Water water everywhere

The numbers are in. Yes, March was indeed the wettest month. In fact the wettest for 8 years.

Our Education Officer Ann Brookman has been keeping records and sharing the readings with our school visitors for a while now. Her figures certainly bear out our own gut (wellboot) feelings that its been a drearily damp month.

This March we had a whopping 92mm. The driest year was way back in 2012 with a mere 14.5 millimetres

No doubt some of those extra millimetres come from this year’s snow melt but, even so, the hike

from the previous high (60mm in 2013) is pretty spectacular.

Our grass has certainly suffered this month too. The gardeners have been spending this week

tamping down and reseeding some of the paths that have been churned up by traffic in the snow

and rain.

The lovely new stretch tent (from Tentickle) on the lawn, while providing us and the public some good shelter, has been rather too efficiently gathering the water into little swimming pools on the roof. Good job it’s stretchy.

Ah well… April showers to come…..