Author: Glynis Powell

We’re recruiting …

Funding from The National Lottery Heritage Fund is helping us grow our charitable business and transform how we work as a visitor attraction in the future. 


We are now recruiting a dynamic, proactive and reliable Marketing and Business Development Manager with extensive practical experience of marketing, planning and delivery of commercial activities within smaller visitor attractions.

Download .docx file here Marketing and Business Development Manager JD

Do you fit the bill? Heritage fund logo

Start date: as soon as possible. exper
Place of work: Castle Bromwich Historic Gardens, Castle Bromwich, Birmingham,B36 9BT
Reporting to: The General Manager
Hours per week: 37 hours per week with weekend and evening work as appropriate.

Salarycirca £30,000 p.a.
Contract Length: 12-14 month contract with a three month probationary period.

Castle Bromwich Historic Gardens is a Grade II* rescued formal garden – a piece of Baroque 18th century countryside on the edge of a 21st century city.  It is run by a Charitable Trust, a very small team of employed staff and over 100 volunteers. It opens to the public over 300 days per year, runs formal and informal outdoor learning programmes, a series of cultural and leisure events and supports a small café and shop.

Mindful of decreasing public revenues it is rapidly developing and trialling newer business models to support its continued survival and positive growth.

Recent National Lottery Heritage Funding has enabled the Trust to prepare a comprehensive Business Development Plan. The plan has already brought us a more structured approach to the our sales channels and events programming. The introduction of the new EPOs system will also enable us to improve our business data.

We are now recruiting a dynamic, proactive and reliable Marketing and Business Development Manager with extensive practical experience of marketing, planning and delivery of commercial activities within smaller visitor attractions.

The Business Development Manager, funded by National Lottery Heritage Funding  will report to the General Manager and work with a very small staff team and willing volunteers.  Your role will be to develop existing and new commercial activities into sustainable, profitable income streams, which also enhance the Gardens’ brand.

You will work closely with the General Manager to ensure seamless integration of all commercial activities into the daily running of the Gardens. The activity and output of this role must be consistent with the overall strategy for the Gardens.

All business development initiatives will need to either be operated by existing staff and/or volunteers, or be of sufficient scale to warrant an increase in staffing. It is hoped that more volunteers can be recruited to support business development activities as they are put in place.

The role of the post is to undertake:

  • Delivery of our Business Development Plan; generating footfall and sales whilst building brand awareness.
  • Effective marketing of sales channels and events including weddings and membership sales, including online and social media.
  • Management of events, weddings and private hire – liaising and managing event organisers/ customers/ clients, event coordination, promotion and evaluation.
  • Management and collection of customer/business data and regular segmented email communications.
  • Identifying, sourcing and managing partnerships to help drive footfall, sales and brand awareness.
  • Research the markets for potential new products/services that fit with the brand.
  • Test and monitor new income generating ideas.
  • Train staff and volunteers to run the new and improved business activities.
  • Oversee the performance of a new EPOS system, including the training of staff and volunteers, to improve retail performance and management information.

Experience and skills required:

  • Experience of working within visitor attraction environment.
  • Marketing experience including brand development, direct mail, PR, online and social.
  • Event management and delivery.
  • Experience of financial planning and control.
  • Experience of negotiation.
  • Ability to work collaboratively with others and experience of working in very small teams.
  • Understanding of the constraints and opportunities of commercial development within a not-for-profit environment.
  • Experience of training/mentoring others.

To apply

Please send an email of your cv with a covering letter outlining what you can bring to the role, to

For an informal chat about this role with the General Manager please phone the office or email her on

 Closing date for applications

 9am Monday 20th January 2020

Interviews will be held at the Gardens in the week commencing 27th January  2020




Santa in the Gardens



Bring the little ones to see Santa in his magical Grotto and adults get to visit the Gardens for FREE!

On Sunday 1st December, Santa is taking time out of his busy workshop in the North Pole to visit Castle Bromwich Historic Gardens, from 11am – 3pm.

Come and see him in his magical grotto in the Orangery.

The Castle Bromwich Singers will be performing traditional carols at 12pm, 1pm and 2pm in the visitor centre, there will be warm drinks, Tombola and homemade cakes for sale.

Children’s entrance tickets to see Santa and receive a gift cost £4. Entrance to the gardens is FREE with a paying child.

CHRISTMAS FUN DAY IN AID OF CANCER RESEARCH UK – Santa is Sold out – but plenty to do otherwise

On Saturday 14th December, we are hosting a Christmas Fun Day with Santa in magical Tipis. In aid of Cancer Research UK, it will be a day filled with food, drinks, live music, fab prizes and live music.

From 10.30am – 4.30pm, Children can meet Santa in his grotto (set in authentic tipis from Lapland). Parents can enjoy a glass of mulled wine, enjoy the live performances and great food.

There will be face painting and the chance to win fabulous raffle prizes all donated by local businesses.

All profits from sales on the day will be donated to the charity Cancer Research UK. This is an amazing charity that strives to find a cure for cancer by using its donations to conduct research.

Please bring as many friends and family as you can to get in the Christmas spirit and raise money for an amazing cause!

Tickets to the event must be purchased in advance at

They cost £2.50 each and include a FREE hot drink! Children aged 10 and under can attend for free!

Tickets to see Father Christmas and receive a gift must be purchased on the day and will be charged at £5.

You can also book by calling 0121 663 1133.

To find out more about either event call 0121 749 4100 or email

We hope to see you all then and wish you a very Happy Christmas from all at Castle Bromwich Historic Gardens.


Unplug and Play – October Half Term Family Fun

From Monday 28th October – Friday 1st November 2019, get your wellies at the ready for 5 afternoons of outdoor exploration, crafts and trails.

There will be spooktacular crafts, pumpkin trails, the chance to play in the mud kitchen or take a bare foot walk.

Children can discover the outdoors, run wild and kick up the leaves, get lost in our Holly Maze, explore the Summer House or Holly Walk, or build dens in our trees.

On Thursday 31st October there will be a spooky fancy dress Halloween silent disco and we are asking children to come dressed in in their spookiest costumes.

All above activities are free each day from 12pm – 3pm (Gardens open from 11am).

Cost of entry: Under 5s go free, £2 for adults and over 5s. Free for Family Activities Annual Pass holders.


Unplug and Play

Half Term Family Friendly Activities in the Gardens

Make the most of the warmer weather to get out and about in the open and discover nature.

Self Guided Trails all week 

There’s a caterpillar flower trail for the littl’uns and for everyone, try our ‘invent a plant name‘ to stretch everyone’s creative powers.

3 days of craft activities.

Leaf and plant printing.
Make your own pictures, bunting or gift tags with collected leaves and flowers.
We’ll use 2 techniques. One with paint and one with a hammer (Hapa zome).
suitable for all ages (with adult supervision
12- 3pm, £2 per person (including garden entry).

FREE for Family Friendly Activities Annual Pass holders

Tuesday 28th May
Wednesday 29th May
Friday 31st May

Don’t forget the Gardens open at 11am – Make a day of it


Blossom picnics – Birmingham’s own Hanami

Spend the day under the blossom trees in the heritage orchards of the Historic Gardens.
With apple and pear blossoms instead of the traditional Japanese plum, this version of Hanami still echoes the tradition of enjoying the beauty of the flowers this Spring.
A picnic in the Gardens is always enjoyable, however, the orchards in full bloom also provide the perfect setting for your relaxing day out.

Traditional Japanese food by Pika Pika will be available on the day, with a selection of delicious sushi and curry available.

Bring your own food and drink too. Cafe open for light refreshments
Music and other activities likely! Take part in learning how to create beautiful origami creations.
Normal entrance fees


Land Art Festival days for schools and the public

Richard Shilling – acclaimed environmental Land Artist – will make a welcome return to our green and pleasant land in October.

He and his partner Julia Brooklyn, who specialises in working with children, have agreed to run some special days for schools on Thursday 25th and Friday 26th October.

Using natural materials and responding to the environment the class workshops will release individual and group creativity this Autumn.

Half days or whole school length days are available to book. We welcome schools of any kind and

groups of home educated children to book places.

Suitable for all ages and abilities
£5 per child (group prices by negotiation), ring 0121 749 4100 or email to book


Julia and Richard have agreed to stay over until Saturday and to continue the Festival feel of their artist residency on Saturday 27th October.  The Land Art Fesitval day will be a drop in anytime, join in and make art together type event. Let our garden inspire you to explore shapes and places together

Normal Garden Entry fees apply (TBC)


Sorry – cancelled- back next year-Family Music Workshop

The amazing young performers of the K’antu early music ensemble provice a fun and lively  ‘have a go’  music making workshop this summer afternoon (1pm -2.30pm)…

Watch out: vegetable flutes may be involved :-)))

Later at  3.30pm K’antu will enchant us with a concert of early music  in our 17th century Gardens

Normal entry prices apply

Discounted entry for members


Vandals, mud and bugs

[update: We are overwhelmed by the positive support and reaction of the public to this act of vandalism in the Gardens. we are grateful to everyone for their good wishes and take heart in knwoing that what we are trying to do pleases so many people.  

We are busy prparng for our big 40s event at present, as soon as that is over we will be planning to invite our wellwishesr to be part of the reconstruction of the spaces – it might take a little planning- but we are really looking forward to involving even mor epeople in the pleasure of our spaces…. Please keep a look out for news of how you can help out… .With heartfelt thanks from the volunteers , staff and Trustees]

(PS Many people have asked how they might contribute financially – if this is something yu want and ware able to do, you can make a contriubtion of any size to our Just Giving page HERE.  All contributions for the next month will go directly on the re-build project… THANKS)

…over the past few months thoughtless and destructive intruders have done some stupid things in the Gardens overnight – all of which has cost our charity and hard working volunteers both money and tears. Over the last 2 nights yet more destructive idiocy has happened. This time it directly affects our visitors too. Last night was even worse.
Our little mud kitchen – much beloved by toddlers and parents was set alight. The ‘bug hotel’ built by volunteers and visitors last year to attract creepy crawlies was also burned. The fences protecting the small bridges by our spinney pond have now been trashed 4 times. Its not just stuff we have built , but nearby trees have been scorched too.
Our charity and volunteers look after these unique Gardens on behalf of us all. What brains and hearts get pleasure out of spoiling things for everyone else? They are the few…we are the many…oh, and our hedgehog cameras are now trained on humans…