What information do we collect about you?
We collect the personal data that you may volunteer as part of ticket bookings, online purchases,
membership or donation forms, as a volunteer or in e-newsletter sign-ups and visitor surveys.
Personal information we collect may include:
- your name, title, gender and date of birth;
- postal address, email address and phone number;
- family and spouse/partner details, relationships to other donors and/or Members;
- current interests and activities.
We will also collect and hold information about any contact you have with us as a visitor, customer, volunteer or supporter of Castle Bromwich Historic Gardens, and may consist of details of:
- ticket purchase and event registration / attendance;
- online retail purchases;
- contact preferences;
- gift information, including Direct Debit bank details where applicable;
- Gift Aid status;
- details of correspondence sent to you, or received from you;
- donor status and wealth assessment information;
- employment information and professional activities;
- where relevant, selected media coverage;
- any other information provided by yourself at the request of the Trust
When we ask you to provide your personal information we will let you know why we are asking, and how we will use your data, by directing you towards this notice.
What we do with your information
There are three bases under which we may process your data as a visitor, ticket purchaser or donor:
1. Contract purposes
When you make a purchase from us or make a donation to us, you are entering into a contract with us. In order to perform this contract we need to process and store your data. For example we may need to contact you by email or telephone in the case of cancellation of a event, or in the case of problems with your payment.
- Legitimate business interests
In certain situations we collect and process your personal information for purposes that are in our legitimate business interests. However we only do this if there is no overriding prejudice to you by using your personal information in this way. We describe below all situations where we may use this basis for processing.
- With your explicit consent
For any situations where contract or legitimate business interest bases are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation
Depending on your relationship with us, and the preferences you have indicated, data we hold may be used by us for the following purposes:
Send you promotional, marketing or fundraising information by post, telephone or electronic means. These types of communications can include:
- Informing you of other events, products or services related to the work of the Trust such as workshops, events, or retail offers.
- News and updates about the Gardens or ‘What’s On’ guides, marketing and supporter e-newsletters.
- Information on our fundraising operations, including occasional targeted requests to consider giving financial support to the Gardens Trust, or to ask you to consider supporting us in other ways.
- Other relevant communications based upon your relationship with the Gardens.
- Data screening and cleansing, to check if we have accurate contact details for you – see How we update, screen and analyse your information for further information.
- Wealth screening and research, to help us understand our members, donors and potential donors, including gathering information from publicly available resources to give an insight into your philanthropic interests and ability to support the Gardens Trust. See How we update, screen and analyse your information for further information.
- To send you surveys, and for market research purposes.
- Tools may be used to monitor the effectiveness of our communications with you, including email tracking, which records when an e-newsletter from us is opened and/or how many links are clicked within the message. The data from this tracking is generally used in an aggregated and anonymised form.
You can opt out of any/all of our communications at any point simply by contacting info@castlebromwichhallgardens.org.uk phoning the office 0121 749 4100, or dropping in during office hours
Please note there are some Membership and Donation communications that we are required to send regardless of your contact preferences (see 3 bases aboce). These are essential communications, deemed necessary to fulfil our contractual obligations to you.
This would include Direct Debit confirmations and advanced notices, thank you letters, Member benefits such as newsletters and Membership cards, renewal reminders, Gift Aid confirmation letters and querying returned mail or bounced Direct Debit payments with you.
