Tag: Heritage Attraction

We’re recruiting …

Funding from The National Lottery Heritage Fund is helping us grow our charitable business and transform how we work as a visitor attraction in the future. 


We are now recruiting a dynamic, proactive and reliable Marketing and Business Development Manager with extensive practical experience of marketing, planning and delivery of commercial activities within smaller visitor attractions.

Download .docx file here Marketing and Business Development Manager JD

Do you fit the bill? Heritage fund logo

Start date: as soon as possible. exper
Place of work: Castle Bromwich Historic Gardens, Castle Bromwich, Birmingham,B36 9BT
Reporting to: The General Manager
Hours per week: 37 hours per week with weekend and evening work as appropriate.

Salarycirca £30,000 p.a.
Contract Length: 12-14 month contract with a three month probationary period.

Castle Bromwich Historic Gardens is a Grade II* rescued formal garden – a piece of Baroque 18th century countryside on the edge of a 21st century city.  It is run by a Charitable Trust, a very small team of employed staff and over 100 volunteers. It opens to the public over 300 days per year, runs formal and informal outdoor learning programmes, a series of cultural and leisure events and supports a small café and shop.

Mindful of decreasing public revenues it is rapidly developing and trialling newer business models to support its continued survival and positive growth.

Recent National Lottery Heritage Funding has enabled the Trust to prepare a comprehensive Business Development Plan. The plan has already brought us a more structured approach to the our sales channels and events programming. The introduction of the new EPOs system will also enable us to improve our business data.

We are now recruiting a dynamic, proactive and reliable Marketing and Business Development Manager with extensive practical experience of marketing, planning and delivery of commercial activities within smaller visitor attractions.

The Business Development Manager, funded by National Lottery Heritage Funding  will report to the General Manager and work with a very small staff team and willing volunteers.  Your role will be to develop existing and new commercial activities into sustainable, profitable income streams, which also enhance the Gardens’ brand.

You will work closely with the General Manager to ensure seamless integration of all commercial activities into the daily running of the Gardens. The activity and output of this role must be consistent with the overall strategy for the Gardens.

All business development initiatives will need to either be operated by existing staff and/or volunteers, or be of sufficient scale to warrant an increase in staffing. It is hoped that more volunteers can be recruited to support business development activities as they are put in place.

The role of the post is to undertake:

  • Delivery of our Business Development Plan; generating footfall and sales whilst building brand awareness.
  • Effective marketing of sales channels and events including weddings and membership sales, including online and social media.
  • Management of events, weddings and private hire – liaising and managing event organisers/ customers/ clients, event coordination, promotion and evaluation.
  • Management and collection of customer/business data and regular segmented email communications.
  • Identifying, sourcing and managing partnerships to help drive footfall, sales and brand awareness.
  • Research the markets for potential new products/services that fit with the brand.
  • Test and monitor new income generating ideas.
  • Train staff and volunteers to run the new and improved business activities.
  • Oversee the performance of a new EPOS system, including the training of staff and volunteers, to improve retail performance and management information.

Experience and skills required:

  • Experience of working within visitor attraction environment.
  • Marketing experience including brand development, direct mail, PR, online and social.
  • Event management and delivery.
  • Experience of financial planning and control.
  • Experience of negotiation.
  • Ability to work collaboratively with others and experience of working in very small teams.
  • Understanding of the constraints and opportunities of commercial development within a not-for-profit environment.
  • Experience of training/mentoring others.

To apply

Please send an email of your cv with a covering letter outlining what you can bring to the role, to genmanagercbhgt@gmail.com

For an informal chat about this role with the General Manager please phone the office or email her on Gen.manager@cbhgt.org.uk

 Closing date for applications

 9am Monday 20th January 2020

Interviews will be held at the Gardens in the week commencing 27th January  2020